Blogs

Radioshack Gift Guide

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iPhone & Flash: Coming Soon
With the holidays just around the corner stores everywhere are stocking up with the latest and greatest tech toys for every kid—both young and old. Like most of us, you might feel somewhat overwhelmed by the task of sorting through the hodgepodge of cameras, cell phones, blue-tooth devices and other gadgets to find that perfect gift. RadioShack is highlighting “The Best Gifts Ever!” to keep blogers, media, and other influencers informed of this year’s top toys. We’ve just launched a micro site to promote some of RadioShack’s “Best Gifts Ever” to ensure that you have ample time to drop hints. Check it out and Mira!

What's up my Tweeps? :: Twitter 101

 

Curious about the world of Twitter? Confused and scared? Its ok. We were all new to Twitter at one time. Here are a few basics and the resources which will help you learn as much as you need to know about Twitter.

Basics:

  • Twitter is a mobile and micro-blogging platform
  • Each "tweet" answers a main question "What are you doing?"
  • A "tweet" should be no longer than 140 characters long
  • Twitter is a simple and easy way to engage people online.

Jennifer Laycock writes that there is plenty of Twitter lingo out there, but some phrases pop up more than others. Among the most common:

  • Tweet - What you call a message sent out via Twitter. As in "I'm going to tweet that link."
  • Tweeple - Twitter users are called Tweeple. "What's up my Tweeps?!"
  • Mistweet - This is a Twitter message you wish you hadn't sent. Unfortunately, with so few characters allowed per post, people sometimes get a little briefer than they should. A poor choice of words can result in backlash from the party feeling sleighed.
  • Tweetup - This is when a bunch of Twitter users get together for an "in person" meeting. Twitter has a new official Tweetup page.
  • Twoosh - This is a perfect, 140 character Tweet.
  • Twitterbait - Users will bait a popular user into sending them an @username response. This gets the baiter's username in front of the more popular poster's network of followers and can result in quite a few new followers.

Click here to see more resources for Twitter.

Subconscious Marketing the way of the future?

 

Martin Lindstrom , a 38-year-old advertising guru, has proved that our subconscious does most of the decision-making for us.

Within five years, Lindstrom estimates, a quarter of the money that UK advertisers spend on research — some £250m annually — will be spent on neuro-marketing. Once a company or political party understands your subconscious better than you do, you can be manipulated.

This is an interesting hypothesis and may prove to be a huge breakthrough in the advertising and public relations world.

Click here to read the full article.

Clearspring releases new Launchpad! Ooohs & Aaahhs all around.

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Clearspring just released the new Launchpad. This version allows you to customize the launchpad more readily and even allows for placement destinations such as Twitter, Wordpress and Bebo.


iPhone & Flash? Coming Soon.

 
iPhone & Flash: Coming Soon
The iPhone 3G is an amazing device whose versatility and ease of use have made Apple a player in the smart phone market. But for people who work in digital media, the iPhone is lacking one terribly important piece of the puzzle: Flash & Flash Video support. There may be a bright spot on the horizon, PC World and FlashMagazine.com are each reporting that Adobe is currently developing a version of Flash for the iPhone. Embracing technology as pervasive as Flash is extremely important in a market which is about to experience a flood of advanced phone offerings.

The Weather Channel's Forecast Earth Summit

 
We've just kicked off the second round of promotion for The Weather Channel's Forecast Earth Summit in Washington D.C., December 5-7. To promote awareness of the Summit and the contest around it we've developed a Green Tip of the Day widget and Facebook Application.

Microsite for The Weather Channel

 

The Weather Channel has built a new LEED-certified building for their HD content studio. VM Foundry created this microsite to tell the story.










Flash SEO Breakthrough?

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Flash files have always been difficult for search engines to crawl and index but apparently Adobe has made significant progress in working with Google and Yahoo. Techcrunch is reporting that, "Adobe has created a special Flash player for the search engines that acts like a virtual user going through each application. It actually goes through the runtime of each Flash application and translates it into something the search engines can understand."


We've approached this issue by providing as much relevant textual content as possible with our Flash files including video transcripts. The one main issue this development does not address is deep linking which you can approach with variable as we have with we've this Pioneer Kuro campaign.

Our First Video in CIT / Conde Nast Series (1 of 9)

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The Bravery Widget Drives Awareness and Music Sales

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Check out this widget we just created for one of our clients Island Def Jam Records commemorating the release of "The Sun and The Moon Complete" by The Bravery. The concept album uses the sun and moon metaphor to highlight the 2 different styles in which the band recorded the same set of songs. Fans can listen to two different versions of the same album and are driven to the bands site for news and iTunes for music pucrhases. Functionality: • The Sun and Moon Versions of albums • Daily Updates from the road • A new music video