The iPhone 3G is an amazing device whose versatility and ease of use have made Apple a player in the smart phone market. But for people who work in digital media, the iPhone is lacking one terribly important piece of the puzzle: Flash & Flash Video support. There may be a bright spot on the horizon, PC World and FlashMagazine.com are each reporting that Adobe is currently developing a version of Flash for the iPhone. Embracing technology as pervasive as Flash is extremely important in a market which is about to experience a flood of advanced phone offerings.

We've just kicked off the second round of promotion for The Weather Channel's Forecast Earth Summit in Washington D.C., December 5-7. To promote awareness of the Summit and the contest around it we've developed a Green Tip of the Day widget and Facebook Application.

The Weather Channel has built a new LEED-certified building for their HD content studio. VM Foundry created this microsite to tell the story.

Flash files have always been difficult for search engines to crawl and index but apparently Adobe has made significant progress in working with Google and Yahoo. Techcrunch is reporting that, "Adobe has created a special Flash player for the search engines that acts like a virtual user going through each application. It actually goes through the runtime of each Flash application and translates it into something the search engines can understand."

We've approached this issue by providing as much relevant textual content as possible with our Flash files including video transcripts. The one main issue this development does not address is deep linking which you can approach with variable as we have with we've this Pioneer Kuro campaign.

 

Check out this widget we just created for one of our clients Island Def Jam Records commemorating the release of "The Sun and The Moon Complete" by The Bravery. The concept album uses the sun and moon metaphor to highlight the 2 different styles in which the band recorded the same set of songs. Fans can listen to two different versions of the same album and are driven to the bands site for news and iTunes for music pucrhases. Functionality: • The Sun and Moon Versions of albums • Daily Updates from the road • A new music video

We just found out that a Christmas Card we developed with the leading Hispanic ad agency Bromley Communications won an Addy. The campaign centered around the holiday of Dia de Los Reyes and involved invitations being mailed out in advance and clients coming to the site to choose their favorite 'king' (one of the agency leaders) and select a gift. You can check out a public version of the card/site here.

If you are interested, you can check out other awards and peer recognition VM Foundry has recently won here.

We just launched another Nike widget with our colleagues atthe GCI Group.

The goal of this widget is to spread awareness of Nike's Let Me Play Fund, inspire young women with insight from Nike athletes and encourage them to apply to the fund.

We just launched a new widget for the NFL Combine (to learn more about the NFL Combine click here). We developed this widget with our partners at Clearspring, the leading widget distribution platform.

Like all widgets on the Clearspring platform the NFL widget is very viral and easy to track as it spreads around the web. A key to getting any content distribution strategy kick started is a good seeding strategy so we were very excited when we heard that the NFl was going to promote the widget on their home page at NFL.com and their main tools page which has a great overview on widgets.

Developed in Adobe Flex, this MTV Asia video widget serves video and appropriate ad content targeted by
the viewer's location. To do this, the widget pulls a feed of content which MTV can
update at any time. When you view this widget – on this web page or any other – the
widget determines your geographic location by ip address and then checks to see what
video content is licensened for distribution in your country. Within a fraction of a second
a pre-roll ad is applied to your video and you're presented a custom experience.