Working with the great team at Cohn & Wolfe, we recently designed, developed and launched the Facebook Fan page for the regional restaurant chain, Corner Bakery Cafe. Check it out here. The page houses evergreen content including cafe and catering menus and seasonal content based upon in-store promotions and featured menu items.

Corner Bakery Cafe’s Facebook success of gaining more than 4,000 fans as well as over 500 page interactions can be attributed to Corner Bakery Cafe’s promotion of the page in-stores and to the development of interactive questions posed to fans.

In order to promote Corner Bakery Cafe’s use of local tomatoes and display their support of community gardens, VM Foundry worked with the Cohn & Wolfe team in launching a promotion that encouraged fans to interact with the page and post how they were “Staying Local” this summer. As a reward for their interaction and to build further brand loyalty, a small product incentive was provided to users who interacted. The Stay Local promotion has resulted more than 400 fans interacting with Corner Bakery Cafe.