Most VM Foundry projects are integrated with either Google Analytics or Omniture for statistics. We're always seeking to understand:
- How our clients' website visitors are getting to their site (e.g. Search Engines or Links from Other Sites)
- What content is popular and what content (not always the same) is leading to conversions
- What interaction are driving conversions
- Where are we losing people
This can be very useful for the marketer who wants to stay on top of certain measurements or data points but does not want to be constantly checking reports. If you're a client who already uses Google Analytics, just log into your account and look at the top left of the sidebar navigation. Play around with it and let us know if you have any questions.
