2009 is rapidly fading into our review mirror and 2010 is just over the horizon. So what do we see when we take stock of our work with our clients over this past year?

In a word: Success.

In a bulleted list:

• Architected, designed and developed multiple custom CMS-based websites to make editing, updating and controlling of content a snap.
• Leveraged the open-source CMS tools provided by WordPress and Drupal for customized installations and integration with numerous websites.
• Worked with third-party CRM platforms — including Salesforce — using single-sign-on solutions to build idea sites that move customers to participate.
• Expanded our clients’ reach from their base website domain to social media networks using Facebook, Twitter, YouTube, Flickr and more.
• Continued to extend our clients’ reach through the use of widgets and other shareable forms of media — including newsletters and email campaigns.
• Conducted seemingly countless digital outreach efforts to engage users and influencers in conversations about several leading brands.
• Scripted, filmed and edited viral videos and handled the video integration throughout multiple websites.
• Created detailed analysis reports on virtually every project we worked on using Google Analytics or Omniture reporting tools.
• Developed strategic plans and ran multiple SEO/SEM campaigns to drive traffic and reduce online marketing costs.
• Integrated the Smart Content application into many of our clients’ websites to decrease bounce rates and increase click-throughs and conversions.

As we look forward to 2010, we hope to continue to drive success with and for our clients. And if you weren’t with us these past 12 months, hopefully you’ll join us this new year.

Cheers!

Heads up NFL fans! We’ve just launched a new widget for the 2009 NFL Fantasy Football season. Everytime the page loads you'll see another video from one of the NFL Fantasy greats and you can always get expert analysis from the NFL's Michael Fabiano. Check it out below and dont forget to grab your own!

This type of widget allows the NFL to remotely broadcast content to a legion of fans who in turn share the widget with their friends. That sharing is key to creating a larger network effect.

Beyond Batten Disease Foundation is a non profit organization dedicated to raise awareness and money to accelerate research to find a cure for Batten disease. (Learn more) Additionally the foundation is working to develop an easy and inexpensive blood test to detect the gene mutations for Batten disease, and hundreds of other rare conditions like it, that claim the lives of thousands of children each year. (Learn more) We partnered with the Beyond Batten Disease Foundation to create a robust site and a promotional widget badge which you can place on your page to promote awareness and provide a donation point for the BBDF.

Here is Texas Governor Rick Perry's PSA on Batten Disesase.


We are proud to be a part of this great organization and hope to find a cure and preventative test for these rare genetic diseases.

During the month of May, CIT employees around the world are encouraged to volunteer together in support of their local communities. In 2008, 1,000 employees from 7 countries volunteered 5,200 hours. This year, they are looking to increase employee participation and are doing so with the help of our latest widget.

Widgets, which are embeddable pieces of content that are easily distributed through various platforms, can provide companies with the ability to distribute their content globally while maintaining control over that content. This widget which is built using the Clearspring distribution platform and allows CIT volunteers (or any other user) to embed the widget on their own social media page or website and promote the volunteer efforts of CIT.

CIT is taking the steps necessary to become an industry leader in the new media and we were glad we could help in the process.

Clearspring just released the new Launchpad. This version allows you to customize the launchpad more readily and even allows for placement destinations such as Twitter, Wordpress and Bebo.

We've just kicked off the second round of promotion for The Weather Channel's Forecast Earth Summit in Washington D.C., December 5-7. To promote awareness of the Summit and the contest around it we've developed a Green Tip of the Day widget and Facebook Application.

Check out this widget we just created for one of our clients Island Def Jam Records commemorating the release of "The Sun and The Moon Complete" by The Bravery. The concept album uses the sun and moon metaphor to highlight the 2 different styles in which the band recorded the same set of songs. Fans can listen to two different versions of the same album and are driven to the bands site for news and iTunes for music pucrhases. Functionality: • The Sun and Moon Versions of albums • Daily Updates from the road • A new music video

We just launched another Nike widget with our colleagues atthe GCI Group.

The goal of this widget is to spread awareness of Nike's Let Me Play Fund, inspire young women with insight from Nike athletes and encourage them to apply to the fund.

We just launched a new widget for the NFL Combine (to learn more about the NFL Combine click here). We developed this widget with our partners at Clearspring, the leading widget distribution platform.

Like all widgets on the Clearspring platform the NFL widget is very viral and easy to track as it spreads around the web. A key to getting any content distribution strategy kick started is a good seeding strategy so we were very excited when we heard that the NFl was going to promote the widget on their home page at NFL.com and their main tools page which has a great overview on widgets.

Developed in Adobe Flex, this MTV Asia video widget serves video and appropriate ad content targeted by
the viewer's location. To do this, the widget pulls a feed of content which MTV can
update at any time. When you view this widget – on this web page or any other – the
widget determines your geographic location by ip address and then checks to see what
video content is licensened for distribution in your country. Within a fraction of a second
a pre-roll ad is applied to your video and you're presented a custom experience.