2009 is rapidly fading into our review mirror and 2010 is just over the horizon. So what do we see when we take stock of our work with our clients over this past year?

In a word: Success.

In a bulleted list:

• Architected, designed and developed multiple custom CMS-based websites to make editing, updating and controlling of content a snap.
• Leveraged the open-source CMS tools provided by WordPress and Drupal for customized installations and integration with numerous websites.
• Worked with third-party CRM platforms — including Salesforce — using single-sign-on solutions to build idea sites that move customers to participate.
• Expanded our clients’ reach from their base website domain to social media networks using Facebook, Twitter, YouTube, Flickr and more.
• Continued to extend our clients’ reach through the use of widgets and other shareable forms of media — including newsletters and email campaigns.
• Conducted seemingly countless digital outreach efforts to engage users and influencers in conversations about several leading brands.
• Scripted, filmed and edited viral videos and handled the video integration throughout multiple websites.
• Created detailed analysis reports on virtually every project we worked on using Google Analytics or Omniture reporting tools.
• Developed strategic plans and ran multiple SEO/SEM campaigns to drive traffic and reduce online marketing costs.
• Integrated the Smart Content application into many of our clients’ websites to decrease bounce rates and increase click-throughs and conversions.

As we look forward to 2010, we hope to continue to drive success with and for our clients. And if you weren’t with us these past 12 months, hopefully you’ll join us this new year.

Cheers!

Google refines the search options provided to its users.

This is an interesting video about some statistics about the world which we live in. I'm particularly interested in the social media and search engine statistics and aspects of this video.

Our search efforts are always focused on page one and we all knwo that people are becoming more proficient at search but the above image from Think Eye Tracking might show how strongly you need to consider both of those notions. A couple of highlights

"As seen in the heatmap above, fixations are studded around the top 5 results and the majority of clicks are upon the top 3 results."

"Furthermore when asked afterwards what they would normally do when they couldn’t find their desired search result on the first page of Google, 87% respondents replied that they would modify the search terms or refine the search by category. 97% of people tested answered that Google was the search engine they most commonly used and out of those people, 87% stated they wouldn’t bother using anything else."