We often speak about creating a Network Effect around content and messages. Simply put that means:
1.) Expose more people to your message/content by getting it placed on 3rd party sites – digital influencers, casual bloggers, social network pages and news sites.
2.) Create a larger SEO and traffic footprint by getting mentions and inbound links from those same placements.
We just finished a very successful month-long campaign for a political widget so I asked one of our designers to visualize how well this little piece of content propagated itself in just one month. I think the result is a simple but compelling view of what we mean by Network Effect. Promote your site by promoting your content and you will get great returns.
